|
|
Higher School Certificate Chavoin/Emmaus Ladies College Melbourne, Australia |
1986 |
Bachelor of Arts in Fashion RMIT University, Melbourne, Australia |
1987 |
Executive Training Program Certificate Sportsgirl/Sportscraft Group, Melbourne, Australia |
1996 |
Certificate in Desktop Publishing and Graphics I.C. Technologies, Apple, Melbourne, Australia |
1996 |
Certificate in Small Business Management (Word 6, Excel 5) Skillshare Training Centre, Melbourne, Australia |
2001 |
Diploma of Visual Arts RMIT University, Melbourne, Australia |
AWARDS |
|
1984 |
Mabel Clifton Smith Award for Art and Design RMIT University, Melbourne, Australia |
1986 |
Dupont Lycra Fashion Awards, Swimwear Finalist, Sydney, Australia |
1986 |
Emily McPherson College Council Award Student Par Excellence/Fashion RMIT University, Melbourne, Australia |
1989 |
Fashion Industry of Australia Awards Finalist in Better Daywear, David Lawrence Sportsgirl/Sportscraft Group, Melbourne, Australia |
1990 |
David Jones/Fashion Industry of Australia Awards Finalist in Casual, Better Daywear and Eveningwear Adele Palmer, Palmer Corporation, Melbourne, Australia |
| HISTORY
Soma began studying Fashion Illustration at night school in 1979, at RMIT
University, whilst studying at Secondary College. Her passion for clothing
and design at University won her numerous awards and a full time design
position for Australia’s largest leading fashion company Sportsgirl/Sportscraft
Group. It was whilst designing for Sportsgirl with Australia’s leading
design/retail team that Soma developed her comprehensive understanding of
colour, textiles, range co-ordination, garment construction, fit and production
knowledge. Since this time, Soma has developed her career skills to include
positions of design, product placement and development, merchandising, marketing
and account management. |
|
DEMONSTRATED COMPETENCIES
Undertaking research into fashion trends and consumer requirements. Sourcing
and purchasing textiles and clothing samples on overseas buying trips. Developing
garment styling concepts and co-ordinating ranges for launch into various
target markets, selecting and developing exclusive fabrics, prints, artwork,
embroideries, graphics, and colour palettes. |
|
CAREER OVERVIEW |
|
1985-1989 |
|
1989-1990 |
CHERRY LANE PTY LTD Designer Re-launch of young, fashionable wholesale/retail girls/ladies wear range. Extensive travel and work conducted from Hong Kong based head office. |
1990-1991 |
PALMER CORPORATION PTY LTD Senior Designer, Adele Palmer Up-market directional and innovative ladies wear, wholesale/retail range, with American designer influence. |
1991-1995 |
FASHION CORPORATION PTY LTD Product Developer and Marketing Manager Managing, forecasting and developing men’s and ladies product for the companies largest national accounts including- Sportsgirl, Eastcoast, Myer, Myer-Direct, Esprit and Sussans. Responsibilities included regular travel to Hong Kong head office and quarterly international sourcing trips. |
1996 |
MY SIZE PTY LTD Contract Designer Specialising in range co-ordination and product development of larger ladies sizes, including: - styling, graphics, fittings, storyboards, technical illustrations and sales manuals. |
1996-1997 |
PALMER CORPORATION/JAG WOMENSWEAR PTY LTD Contract Designer Specialising in range co-ordination for ‘Not 100%’ Retail Outlets. Selecting styling for excess fabric and trims, liasing with production. Specials/Range development for national department store, David Jones. |
1997 |
PRESENT RMIT UNIVERSITY Contract Design Development/ Life Drawing Lecturer Invited by Janet Mead, Head of the Department of Fine Art in Fashion, to lecture 1st and 2nd Year Design Students. Teaching design development techniques (fashion illustration, storyboard/presentation) and life drawing (human figure). |
1997-1998 |
D.P. CLOTHING PTY LTD Contract Product Developer Developing product for the company’s largest South American clothing account Fondon, Pty, Ltd. Co-ordinating women’s, men’s and childrenswear ranges for offshore production in China. Responsibilities included the development of product from design through to fit, specifications, samples, production and delivery to customer. Travelling to China, liaising with factories and establishing company office in Nanjing integral requirements of this role. |
1999 |
KANGAN INSTITUTE OF TAFE Contract Quality Assurance Lecturer Fashion design department second year, quality assurance lecturer. Guest speaker at the Australian Chamber of Manufacturing and at The Kangan Institute Open Day, 1998. |
1999-2001 |
FILA AUSTRALASIA PTY LTD Contract Designer Forecasting and developing colour, fabrication, graphics and product for Fila women’s, men’s, childrenswear beach, gym, golf, street/sportswear, Summer 2000/Winter |
2000-2001 |
PALMER CORPORATION /JAG WOMENSWEAR PTY LTD (COLORADO GROUP) Contract Designer Forecasting and developing product for the re-launch of the Jag Women swear label Spring 2001. Responsibilities in this position included- Direction of the company image/merchandising/advertising technical drawings, liasing with patternmakers, developing /sourcing fabrics, trims and artwork, fittings, costing, liasing with local/off-shore production, supervising design assistant, cadet designer, graphics and merchandise teams. Conducting presentation at national sales conference. |
1995 |
PRESENT FREELANCE/CONTRACT CLIENTS RIP CURL PTY LTD SUNBREAKER PTY LTD LIGHTNING BOLT PTY LTD HANG TEN PTY LTD BLUEGUM PTY LTD, DACHET PTY LTD CARLTON AND UNITED BREWERIES CORPORATE CLOTHING (VICTORIA BITTER, FOSTERS, SUB ZERO) BODY MAP PTY LTD G.B.H. HOLDINGS TEAMWORX PTY LTD SCRIBBLY GRAPHICS CHILDRENSWEAR HEMDEN SHIRTS Development and co-ordination of ranges, artwork, graphics and product for leading clothing brands within Australia. Men’s, women’s, children’s, sportswear, street wear, surf/beachwear and corporate/promotional apparel. |
REFERENCES |
|